Is the editing done by real people or AI?

Last updated: 2025-07-14

Short Answer:

“Every photo we deliver is carefully edited by real humans — not just AI filters or presets.”

Human-first, tool-assisted — never the other way around

We use AI the same way a carpenter might use a level — as a helpful tool, not a replacement for skill. Every photo goes through a human editor who understands context, intent, and taste — things no algorithm can truly grasp.

AI plays a small role — and only when it helps

Yes, we use specialized AI tools for very narrow tasks like denoising or facial landmark detection. But these tools are just components. They don’t understand your style, the photo’s purpose, or how to balance subtle changes with natural results.

They can’t read between the lines of your instructions. We can.

What real editors bring to the table

Human editors do far more than just click buttons. They:

• Interpret vague instructions and turn them into clear action
• Adjust tone, skin, lighting, and background with artistic judgment
• Detect visual conflicts and fix them intuitively
• Ensure your image still looks like you , just better

They’re the reason our results feel polished and intentional — not artificial or overprocessed.

Why this matters for you

If your photo is going to be seen by your clients, fans, or loved ones — it deserves care that AI alone can’t give. That’s why no photo ever leaves our hands without a real person making the final call.

That’s the difference between an app and a service.